Americana Group is on the roads of Greater Cairo again to promote the latest “Tex-Mex Selections” from casual-dining restaurant TGI Friday. The campaign promotes their shareable plates, which are deliciously displayed on the billboards over white backgrounds branded with Friday’s catch phrases and logo elements. The images of the dishes are accompanied with ad copy that informs viewers of prices, ingredients and that “Kids eat for free”. Launched at the beginning of April, the campaign uses large uni-poles, T-poles and flags in various locations around Greater Cairo.
