Real Estate Company INERTIA launches new OOH campaign to promote their eco-friendly project Joulz in 6th of October City. The campaign is made up from a series of ads that feature the slogan “Game Changing”, with regards to the varied characteristics of the project, such as Services, Accessibility, Architecture, and Amenities. The backgrounds showcase images matching each ad copy, visually reinforcing every ad. Launched during the first week of October, the campaign uses uni-poles, lightboxes, mega-signs, and can be seen in strategic locations across Greater Cairo.
