Real estate developer EQUITY has launched an OOH campaign to promote their two new projects at the same time. Under the common slogan “when home meets art”, the ads feature their mixed-use development The Capitalway in the New Administrative Capital, as well as The Waterway in the North Coast – both ads featuring the same slogan over backgrounds with minimalist but significant artwork. The 2-in-1 campaign, which also includes some branding ads for EQUITY, was launched at the beginning of April and uses large and x-large uni-poles, double-decker poles, gates, and mega signs on the major roads across Greater Cairo.
