American multinational Johnson Wax, commonly known as SC Johnson, has launched an outdoor campaign to promote their leading brand of insecticides Raid. The ads feature different both varieties of Raid for crawling insects and for flies, emphasizing the “odorless” feature of the products as their main selling point. Over white backgrounds, the campaign also includes the slogan “The fastest extermination for your family’s safety” in huge font that combines two colors. Launched during the first week of April, the campaign uses large and x-large uni-poles, mega signs and gate combinations in various locations around Greater Cairo.
