With summer almost here, Egyptian developer INERTIA has revived the OOH strategy for their holiday resort JEFAIRA with a new conceptual outdoor campaign. As a natural evolution of their nautical campaign from last year, the developer has created their own version of the maritime signal flags language and offers viewers several messages of activities by the sea under the overarching slogan “The Nautical Life of the Mediterranean”. The campaign started to spread during the first days of April and uses a great variety of OOH types and sizes – including serial combinations of great visibility – on strategic locations across the Greater Cairo.
