A D/OOH campaign for Omega was launched in the UAE during the fourth week of September 2024 using digital screens, uni-poles, and hoarding OOH formats across Dubai. This D/OOH campaign follows Omega’s previous OOH appearance in the UAE during September 2024. The campaign features 2 of the well known and carefully chosen ambassadors for the brand, Kaia Gerber an American model and actress, the daughter of supermodel Cindy Crawford, and Liu Shishi also known as Cecilia Liu, the Chinese actress best known for portraying Long Kui in the fantasy action drama Chinese Paladin 3. The campaign was launched to promote 2 pieces of the Constellation timepieces collection, the OMEGA Constellation was the brand's very first mass-production chronometer wristwatch, making it incredibly accurate and reliable. The Constellation is also one of OMEGA's most popular timepieces and one of the brand's longest-running collections. The campaign visuals consist of the brand’s logo along with the 2 ambassadors each wearing one size of the featured timepieces, all along with the taglines, “Constellation 28mm Kaia Gerber’s choice,” and “Constellation 29mm Liu Shishi’s choice. It is worth mentioning that recently the award-winning actress Liu Shishi, joined OMEGA in Beijing to celebrate her latest role as friend of the brand and pay tribute to OMEGA's new collection of Constellation timepieces for women. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
