Chipsy is back on the roads of Greater Cairo with a new limited outdoor campaign that showcases the new packaging of their Crunchy variety new packaging. The campaign uses zigzags as a theme, with the range of the zigzag chips different flavors featured on the ads. The artwork is colorful and very catchy with a word-game slogan that plays with “Zigzag/spoil yourself”. Launched during the first week of April, the campaign can be seen on lightboxes, T-poles, and flags in limited locations across Cairo.
