Financial institution Arab Investment Bank has launched a new branding OOH campaign to promote the bank’s name. Over dark shaded green backgrounds, branded with the bank’s logo and hotline, the ads feature the slogan “The same as what’s next” – simple and vague ad copy that could be considered as a teaser campaign. Launched during the first week of April, the campaign uses large uni-poles, gates, and billboards in various locations across Greater Cairo.
