Repeating their previous year outdoor presence strategy, favorite snacking brand Abu Auf has launched a new OOH campaign just in time for the Spring season. The ads reflect their online campaign, using the same tagline “Mazagak Eh?” which translates to “What’s your mood?”. The ads showcase people of varied age groups and styles, doing different things while enjoying Abu Auf’s products. The images prove that Abu Auf has something for everyone. Launched at the beginning of April, the campaign uses large and x-large uni-poles, double-decker poles, billboards, and mega signs in various locations across Cairo.
