A new outdoor campaign from ceramics leading brand Ahmed El Sallab has started to promote their several branches across the city. The campaign is straightforward, with simple ad copy that announces their different branches across a variety of districts and malls. The ads feature pictures, locations, and the addresses of the different stores. Launched during the first week of April, the campaign is impressive not only in the number of locations, but also in the strategic media geo-planning of those locations – large uni-poles, double-decker poles, mega signs, and billboards announce each mall in various locations across Greater Cairo according to the district.
