A new outdoor campaign from global brand Danone has appeared on the billboards of Greater Cairo to congratulate Egypt’s National Team in their successful qualification for FIFA World Cup Russia 2018. The leading dairy manufacturer worldwide joins other advertisers in Egypt to celebrate our road to Russia with ads that showcase the red National t-shirt and ad copy that replicates our country’s anthem over branded backgrounds. Launched during the second week of October, just after winning the game versus Congo, the campaign uses Large and X-Large uni-poles, as well as Gates, in strategically selected locations across the city.
