New television network PNC has joined the outdoor advertising scene of Greater Cairo with a comprehensive OOH campaign that promotes their endless range of channels. Over a plain purple background, the ads showcase the different channels of the PNC group – PNC food, PNC drama, action, and film among others. Along with the branding of the channel group some ads also feature the various celebrities and talk show hosts of specific programs. The campaign was launched during the first week of April and uses large uni-poles, double-decker poles, lightboxes, T-poles, and billboards, in various locations across Greater Cairo.
