Egyptian car importer and dealer Auto Jameel has launched a new outdoor campaign to showcase the latest models of Ford and their main features. The campaign is varied in visuals and messages, featuring different models such as Focus, Fusion and Grand C-Max and ad copy that highlights their main features of each of them. Engine oil Total Quartz holds a prominent place on the ads. Launched during the first week of April, the campaign uses large uni-poles, double-decker poles, mega signs, and billboards in their usual locations across Cairo.
