A new OOH campaign from TV network DMC has started to spread across the roads of Greater Cairo announcing their new shows for the upcoming Autumn season. Over the regular purple branded background of the TV channel, the ads showcase the upcoming TV series and programs of the new season. As usual, the shows are represented by their leading stars, such as Ashraf Abdel Baqi for “Zizo Family” or Anoushka for her “Salon” talk-show. Launched in the second half of September, the campaign uses uni-poles, double-decker poles and mega-signs have started to spread on the main roads of Greater Cairo.
