Live streaming broadcast website Hawas TV has launched a new OOH campaign to announce their channel’s frequency. Under the slogan “Hawas, the pleasure of feeling”, the ads use branding purple color in the background to match their logo, with ad copy that informs viewers of frequency details as well as the SM channels of the network. The campaign hit the roads for the beginning of April and uses large uni-poles, gates, mega signs, and billboards in various locations across Cairo.
