Real Estate developer Tameer is back on the roads of Greater Cairo with an upgraded version of their OOH campaign for new project AZAD in New Cairo. The ads showcase new images of the project and refers to April Fool’s Day with amusing ad copy that reads “It’s April but we’re not joking: Move in 2019”. Information about the project, such location, hotline, and payment plans are also featured on the ads. Installed just before the start of April, the campaign uses large and x-large uni-poles, gates, mega signs, and billboards in various locations across Greater Cairo.
