Starting to spread across the streets of Cairo with their outdoor strategy, Al Ahli Bank of Kuwait has launched a new OOH campaign to promote their banking services. Over their regular white branded backgrounds, the ads showcase the relationship between money and people through ad copy that asks viewers “Do you have a complicated relationship with money?” and positions the bank by offering “Easy Financial Solutions”. The campaign was launched during the first week of April and uses large and x-large uni-poles, gates, mega signs, and billboards in various locations across Greater Cairo.
