Egyptian developer SODIC has come back to the billboards of Greater Cairo with a busy schedule for the spring season. Parallel to the come-back campaign for October Plaza, the developer has also brought the residential project Sky Condos with ad copy that announces the launch of the last “final phase”. Under the slogan “Final glare”, the ads feature images of a sun opening its way through clouds in the sky. The campaign was launched during the last week of March and can be seen on double-decker poles across the Greater Cairo.
