Egyptian channel Al Oula TV has reappeared on Cairo’s billboards with another OOH campaign to advertise their new talk show ‘2alo w 2olna’. Following the same art direction and branding as their previous campaigns, the ads feature an image of the host of the show Alaa Lasheen, with a side panel displaying viewing times and the network’s slogan “Egypt’s First Channel”. The campaign was installed just in time for the start of April and uses large uni-poles, gates, mega signs, billboards, and flags in various locations across Greater Cairo.
