Egyptian dairy and juice giant Juhayna has launched a new OOH campaign to showcase the rebranding of Bekhero Juice – one of its local juice brands. With the slogan “New Look, New Taste” over rural backgrounds filled with fruity and greenish artwork, the varied flavors of Bekhero juice packs are displayed on the side and the ad copy invites viewers to “Drink Bekhero”. The campaign was launched during the first week of April and uses large uni-poles, gates, lightboxes, T-poles, and billboards in various locations across Greater Cairo.
