Real estate developer El Shahawi Group is back on the outdoor landscape of Greater Cairo with a new OOH campaign for project Ein Hills in Ain Sokhna. With the new slogan “Scenic sea view from top homes by the hills”, the ads portray varied images of clear blue waters taken at bird’s eye, relating back to their campaign from last March which advertised “Elevated luxury”. The campaign was launched at the beginning of October and can be seen on uni-poles, mega-signs, and lightboxes across diverse districts of Greater Cairo.