Egyptian real estate developer SODIC has brought their residential project October Plaza back to the roads of Greater Cairo with a new look. Under the original slogan of “A luxury neighborhood”, the new ads feature varied images of the apartment blocks, swimming pool and gardens, along ad copy that inform viewers of payment conditions and delivery dates. The campaign came back to the roads during the last week of March and can be seen on large and x-large uni-poles, gates and lightboxes on strategic locations around the city.
