Egyptian radio station Nagham FM 105.3 has hit the roads with an Out-Of-Home campaign to promote their latest radio program. The ads feature the radio show ‘Kabar Demaghak’, with an image of the hosts Sherif Baher and Donia Salah Abdallah under the slogan “This is the Radio”. Launched during the last week of March, the campaign uses mega signs, T-poles and serials combinations in various locations across Greater Cairo.
