The Egyptian International Hospital for Urology & Nephrology has used Spring as an opportunity to launch a new OOH campaign to promote their medical services. With direct ad copy that reads “The Largest Gathering of Professors of Kidney and Urology Surgery”, the ads stick to relevant information featuring the address and contact details, along an image of the medical facilities. The campaign hit the roads during March with limited locations around 6th of October City and can be seen on large uni-poles, mega signs and T-Poles.
