Oil & Gas global giant Total is back on the roads with their Rubia heavy duty engine oils and a new OOH campaign that announces an exciting draw on cash prizes. The campaign uses packages of Total Rubia Engine Oil as the highlight of the ads, along with the slogan “Total Rubia, Quality Oil with Cash Prizes”. The ad copy also announces their variety of prizes, such as instant t-shirts and draws on big cash prizes like 250,000 or 500,000 EGP. Launched during the last week of March, the campaign can be seen on selected locations across the Greater Cairo with large uni-poles, gates, mega signs, and billboards.
