Al Masah Hotel has launched a new OOH campaign to advertise the upcoming concert of super stars Amr Diab and Latifa. The ads feature the stars of the concert and inform viewers that the concert will help to fundraise the initiative “Tahya Misr”, along the date of the event and the many sponsors that support the initiative at the bottom. Launched during the second half of March, the campaign uses double-decker poles in limited locations across Greater Cairo.
