Egyptian developer NEWGIZA has chosen the Spring season to celebrate and praise women and their role in society, thus differentiating their project from the branding trend that most developers have followed during the first quarter of 2018. Using March as the take-off of the campaign – the month when we celebrate International Women’s Day as well as Mother’s Day –, the developer has chosen to display quotes of historical achievements and facts that the UN has been publishing through their annual Women Reports since 2010. The campaign uses colorful backgrounds and the slogan “NEWGIZA salutes women”, the ads spread on the strategic regular locations of the brand across the Greater Cairo with large and x-large uni-poles, gates and billboards.
