Online shopping portal Souq.com, part of the Amazon giant conglomerate now, keeps their strong presence on the roads going with a new outdoor campaign. Over branded blue backgrounds, the online platform invites viewers to “Download the app Souq.com and enjoy discounts all year long”. IT icons are included to indicate potential buyers that online shopping can be done on a smartphone or computer. The campaign has been launched during the last week of March and uses large uni-poles and mega signs in various locations across Greater Cairo.
