Leading Real Estate Developer SODIC has released a new OOH campaign that aims at raising awareness about road safety. The campaign is simple yet delivering, and follows the same cartoon style of their former branding campaign in summer. Over colorful backgrounds with different images of roads, the ads promote the message of “Safer Society” with different slogans like “Don’t WhatsApp & Drive” or “Don’t Facebook & Drive”, with cartoon sound effects like “Boom!” and “Baaam!” that clearly emphasize the danger of using your mobile phone while driving. Launched in the second half of January, the campaign uses large and x-large uni-poles, lightboxes, and gates on the main roads of the Greater Cairo.
