Communication network Orange is back on the roads of Greater Cairo with a new OOH campaign in their promotion strategy of music services, which also serves as endorsement for the music in the region. The campaign features superstar Nancy Ajram as the face of the campaign with the ad slogan “Sing with Nancy Ajram” and the CTA (Call-To-Action) “Call 1414” for Orange customers to enjoy the music service. Launched after mid-March, the campaign is still spreading and can be seen on large uni-poles in various locations across Greater Cairo.
