Parallel to their AZHA TUCANA OOH campaign, Madaar Development has launched a new outdoor campaign announcing the re-opening of beach restaurant M at their site. The ads tease audiences with the copy “Coming Back Soon” under a big letter “M”, along with the logos of G’nK Hospitality and Ganz Extraordinaire – the companies who run the resort and coordinate the site’s entertainment. New ads spreading around the city also feature M-words, such as “Madness” and “Magic” over backgrounds filled with beach images and summer elements. Launched during the second week of March, the campaign uses double-decker poles, mega signs and billboards in selected locations across Greater Cairo.
