BMW Group Egypt has launched a new OOH campaign to showcase the new features of the upgraded and improved X5 model. As the star of the campaign, the Sports Activity Vehicle (SAV) is featured on partitioned ads that showcase the car off-road, as well as its advanced navigation system. The slogan “Compromise is not an option” is complemented by additional ad copy that invites viewers to “The BMW X5, own yours now”. The campaign was launched towards mid-March and uses billboards and mega signs on selected locations across Greater Cairo.
