Real Estate Developer Al Moez Holding has come back to the billboards of Greater Cairo to promote their latest project Continental Residence. The ads use an image from the project as the highlight of the campaign, with the slogan “Secret of Comfort”, along with ad copy that provides information about their payment facilities “6 years installments” and “Delivery 2018”. Launched during the second week of March, the campaign is limited in size and reach and uses large uni-poles, gates and billboards around the area of 6th of October City – the location of the project.
