Real Estate company IWAN Developments has joined the ranks of advertisers that are hitting the roads with branding campaigns, exactly one year after their previous OOH branding campaign. Alternating blue and green backgrounds, the ads feature the logos of all the developer’s projects – Jeera, Jewar, Jedar, Atrio, Alma, and Vida under the slogan “Developing feel-good neighborhoods”. Compared to the lively, colorful campaign from last year, these new ads showcase a more formal and straightforward branding, probably attempting at elegance in the artwork. Launched during the second week of March, the campaign uses large and x-large uni-poles, gates, double-decker poles, mega signs, and billboards in various locations across Greater Cairo.
