Transportation mobile app UBER has launched an outdoor branding campaign that shows some muscle in the sector of car-hire apps. The campaign promotes UBER as Egypt’s number one company in the private hire service and thanks Egyptian users for their trust. The artwork features a collage of photos in the shape of number 1 and ad copy that reads “You made us number one”. Launched during the second week of March, the campaign uses large uni-poles and flags on the major roads of Greater Cairo.
