Real Estate developer Master Group has decided to expand the reach of their ongoing campaign for their latest project The City. The campaign, which started back in January as a teaser announcing the residential project in the New Administrative Capital of Egypt, had evolved the artwork during February keeping the original slogan of “Upgrade Your Life”. Now in March, the OOH campaign has expanded their reach with new locations across the Greater Cairo and has added some branding ads that provide more visibility to the developer.
