Following their outdoor February campaign that announced the Sports news service Rakam #1, Etisalat by e& (previously Etisalat Group) has evolved the campaign to reinforce the promotion of the Sports news service. The upgraded campaign runs parallel to their ongoing TV commercial and features Egypt’s star goalkeeper Essam El Hadary along football legends Ahmed Hossam Mido, Mohamed Zidan and Mohamed Shawky. The ad copy invites viewers to “Recharge, Collect, Win” and offers a chance to win a ticket to FIFA World Cup Russia 2018 “Behind all Egyptian heroes”. Launched during the second week of March, the campaign uses large uni-poles, gates, double-decker poles, billboards, and T-poles on the main roads of Greater Cairo.
