Vodafone Egypt has launched a limited OOH campaign to celebrate Mother’s Day with special promotions. The ad copy informs viewers that “with every mobile gift on Mother’s Day, there’s extra gifts”, and the images feature a variety of Samsung models with special icons that display offers, vouchers and free gifts. Launched towards mid-March, the campaign is limited in reach and size, appearing only on lightboxes, billboards, T-poles, and flags in some urban areas of Greater Cairo.
