Amer Group has upgraded once again the messages of the OOH campaign for their North Coast project Golf Porto Marina. Keeping the same artwork of modern stand-alone villas, the ads now announce “Your villa is in Al Sahel with private swimming pool” and inform viewers of payment conditions, along with the developer’s hotline for inquiries and further information. The campaign copy was upgraded during March and can be seen on large and x-large uni-poles, double-decker poles, gates, mega signs, and billboards across the Greater Cairo.