Outdoor campaign advertises new Abraj Misr’s resort “The Shore”
A new OOH campaign advertises The Shore, the latest holiday resort on the North Coast by Real Estate developer Abraj Misr.
Boasting one of the longest beaches in the North Coast, Abraj Misr’s latest development offers a prime year-round resort in Ras El Hekma Bay, with varied facilities, entertainment activities and panoramic views of the Mediterranean Sea.
The ads are varied, showcasing different concepts over the same image of the sea at sunset, as well as branding billboards of the project’s logo made up of abstract, flowing waves. With ad copy that informs the viewers of the payment conditions and the sales hotline, some ads include conceptual messages like “Morning at The Shore” or “Partying at The Shore”.
The outdoor campaign uses Large and X-Large uni-poles, Double-decker poles and Megas on high-traffic roads in Cairo.