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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Ongoing OOH campaigns from top advertisers

As we get ready to start September and plan our new back to school campaigns, some brands keep a strong presence on the roads of Greater Cairo, continuing outdoor campaigns that were launched during July and August.

Among Telecom providers, we see Etisalat’s campaign that started back in July to promote the new version of their elite Emerald Plan “Family”.

Egypt Telecom’s mobile network WE has also decided to maintain their potpourri of ongoing campaigns, including the internet offers launched at the end of May, as well as their Indigo plan with brand ambassador Ahmed Ezz.

Real estate developers are also continuing the top scoring OOH campaigns from previous months. Such is the case of The City, who stretches the outdoor campaign that was renewed during the second half of July.

MBG also maintains the top campaign for PUKKA NEW Capital without significant changes to the reach in number of OOH locations, but with some changes in the districts and continuing with the last visuals from July.

As well as LaSirena, whose North Coast resort has switched locations during the end of August but maintains the same visuals and messages since the campaign was relaunched in July.

Same strategy is followed by Talaat Moustafa Group, whose OOH campaign for upcoming project CELIA in the New Capital keeps its stronghold in the same locations across the Greater Cairo since its launch back in June.

Other developers like Beta Egypt have decided to continue their reinforced branding strategy, which hit the roads during the first week of July.

And Arabia Holding is also keeping the OOH initiative for Sun Capital, which reappeared on the billboards with a “high” outdoor campaign at the beginning of July and hasn’t changed locations.

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