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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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OIA comes back to the billboards with new visuals

Recently-founded developer Edge Holding has brought back their project OIA to the billboards of Greater Cairo with new visuals and messaging.
Focusing on the most relevant features of the project, such as the mixed-use areas, views and green spaces, the new ads play with different block-colored backgrounds under the unifying slogan “The island of the New Capital”.
The upgraded campaign returned to the roads of the city with large-size OOH types, such as double-decker poles, mega signs and uni-poles, as well as strategic serial combinations to increase brand visibility.

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Country: Egypt
Region: North Africa

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