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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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New teaser campaign puzzles viewers

A new anonymous OOH campaign has recently hit the roads of Greater Cairo and stirred curiosity among viewers.
Featuring the Arabic word “مُصِر” (“insisting”) over a red backdrop patterned with letters, the ads display no information as to what the campaign is about or who is the advertiser behind. Could this be the announcement of a new language school, or perhaps an edification campaign to take care of our esteemed language? At the bottom of the ads, a black banner displays the year 2018, so stay tuned as we reveal more details sometime during this year.
The campaign was launched on the third week of January and can be seen with large uni-poles and flags around 6th of October City.

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