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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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New colorful branding campaign from Misr Italia

Real estate developer Misr Italia has returned to the billboards of Greater Cairo with a colorful branding campaign and a strategic media planning.
The ads display an abstract mosaic in graffiti style, made up of bright colors that align perceptually with the new slogan of the brand “Inspired by you”. With patterns in geometric forms that represent reliability and trustworthiness, the ads rule out any supplementary ad copy.
The campaign hit the roads at the start of September and uses uni-poles, mega signs, double-decker poles, and billboards, as well as gates and serials of great visibility on the main roads of Greater Cairo.

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