New colorful branding campaign from Misr Italia
Real estate developer Misr Italia has returned to the billboards of Greater Cairo with a colorful branding campaign and a strategic media planning.
The ads display an abstract mosaic in graffiti style, made up of bright colors that align perceptually with the new slogan of the brand “Inspired by you”. With patterns in geometric forms that represent reliability and trustworthiness, the ads rule out any supplementary ad copy.
The campaign hit the roads at the start of September and uses uni-poles, mega signs, double-decker poles, and billboards, as well as gates and serials of great visibility on the main roads of Greater Cairo.