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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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NBK celebrates 10 years of success in Egypt

Kuwaiti banking institution NBK has launched a new outdoor campaign to celebrate their 10th anniversary of operations in Egypt.
Since the bank started back in 2007, following the take-over of Alwatany Bank of Egypt (AWB), the institution has focused on building sustainable relationships with individual and corporate clients, as well as offering a wide range of innovative financial and investment services.
The outdoor campaign follows the release of varied TV commercials that reinforce the brand’s message of building a straightforward and trustworthy relationship between the bank and its clients. The ads showcase shots of the humorous commercials and include ad copy that reads messages such as “Complications ruin any relationship” or “Barriers ruin any relationship”. On the side of every ad, a vertical branded panel informs viewers of the 10-year anniversary, as well as the bank’s slogan “A bank you know and trust”.
With Large and X-Large uni-poles, Megas, Gates, and Lightboxes, the campaign can be seen on the main roads across the Greater Cairo.

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Brand:
Industry:
OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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