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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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MTI Holding launches OOH campaign for Whirlpool home appliances

Home Appliances specialist MTI has appeared on the billboards of Greater Cairo with a new outdoor campaign that promotes global brand Whirlpool.
The ads showcase a comprehensive range of products for the home, such as fridges, ovens and cookers, though most of the ads focus on washing machines and dishwashers. Over white backgrounds, the main features of each appliance are shown in the form of icons, with the slogan “Discover the difference” and the hashtag “#everything at the click of a button”.
Launched at the beginning of the month, the campaign uses Large and X-Large uni-poles with special die-cuts, Megas, Flags, and T-poles in the main roads of Greater Cairo.


OOH Size: Large,
Country: Egypt
Region: North Africa

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