Mobil launches OOH campaign for Delvac 1
American Oil company Mobil can be seen around the city this month with a new outdoor campaign that celebrates 90 years of engine oil brand Delvac.
Over an striking yellow background, the popular engine oil is portrayed with ad copy that reads “Maximum protection for your engine”. Each ad showcases the several varieties of the product in different positioning.
Launched just before the end of September, the campaign uses Large and X-Large uni-poles, Chassis, and Gates across selected districts of Greater Cairo.