Misr El Kheir presents the Biggest Box for Iftar
With Ramadan so close, Non-profit development foundation Misr El Kheir is back on the billboards with a new, extended OOH campaign.
The Egyptian development institution, which just last month was promoting their easy delivery options for Muslim Zakat donations, is now advertising “The Biggest Box”, indicating in the ad copy that it is a campaign which aims at raising five million Egyptian pounds to make sure no one will have an empty plate in Ramadan this year.
Decorated with typical Ramadan symbols, such as lanterns, stars and crescent moons, the colorful ads are combined with the branding billboards used in the previous campaign. The campaign can be seen on Gates, Double-decker poles and Large and X-Large uni-poles across the Greater Cairo.