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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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Mall of Egypt raises awareness of stores variety

Majid Al Futtaim’s latest commercial project Mall of Egypt has just renewed their outdoor presence with a new OOH campaign that showcases the variety of the mall stores by category.
In line with the conceptual branding that the brand has been using so far in their OOH campaigns, we find the same slogan “Imagine” followed by different messages – for instance, “Imagine more comfort” for furniture and home wear stores, or “Imagine more style” for the fashion and apparel brands.
Launched during the last week of August, the campaign uses Large and X-Large uni-poles, Gates, and Megas on the main roads across the Greater Cairo.


OOH Size: Large,
Country: Egypt
Region: North Africa

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