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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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La Verde announces project in New Capital

New real estate investment company La Verde has launched an outdoor campaign to announce the development of a residential project in the New Administrative Capital of Egypt.
The ads emphasize the green color as main theme to match the brand’s and project’s name, which in Spanish means “The green one”. Floor mosaics with flowery patterns localizes the visuals, while the ad copy focuses on three values “Green. Safe. Investment”.
The campaign started during the first week of September and uses uni-poles, double-decker poles and mega signs on the main roads of Greater Cairo.

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Country: Egypt
Region: North Africa

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